Welcome to the first blog of our new website brilliantly designed by the clever fellows down at Gud Ideas.
We work with a wide range of businesses, from large national companies to smaller local companies and start-ups we wanted to keep this first blog simple and provide the value that we believe this process brings when we speak with every client.
We look forward to further sharing our experiences, good and bad, to better educate how to put on those great events we know happen every day in your businesses. Please do contact us with any topics you might want us to approach from venues and suppliers to themes and evaluation.
- Why are you doing it? – Have a clear outcome from the event in your mind
- Know your target market – Ensure you know who your customer base is for the event
- Failing to prepare is preparing to fail – make sure you leave enough time to plan, a lot of events can be great, but not publicised in time to attract that vital audience
- Speculate to accumulate – Every event should have a budget, be it for a few teas and biscuits or a 3 course meal and top entertainment. Make sure you have this in place before you do anything.
- Value is the key – Does your event represent value? Is it value to your audience who pay to attend? Is it value for you? Did you get the return you wanted be it financial or otherwise?
- Location, Location, Location – Do you want a country retreat? A city centre venue? Somewhere with lots of parking? Make sure you match your venue to your audience.
- Read all about it! – make sure you publicise the event in the right channels. Are you targeting the business community? Households? Tech-savvy persons? All these take in marketing from different channels, be it web, e-mail, newspaper, flyer or sector specific publications. How are you registering them?!
- Dress to impress – make sure your venue (and you) looks the part for the event. No worse thing then having a glossy marketing campaign for an event in a room with peeling wallpaper and shoddy decoration!
- All hands on deck – make sure you have enough staff, volunteers or agency to cover all eventualities. Registration, catering, AV, speakers these are all areas that will need looking after in addition to the overall event management. Do not tie yourself down to one place or something will fall through the gaps!
- Evaluate – make sure you have a way of evaluating the event in order to not only discover if it was relevant for your audience, but to help you decide if you are to repeat the event.
We hope you found these tips useful and look forward to sharing our next blog with you